What makes the best and the highest converting limo website?
Best limo website's main goal is to convert new prospects. Needless to say, the best limo websites are not designed for regular clients, because they have already converted! In this article, we'll come up with a checklist of things about your limousine website, that can help you convert more website visitors and give you an advantage over your competition. Although you will already check-off many things on this list, you might wish to focus on improving your website for things you haven't addressed.
Is your website outdated?
Let's face it. Website visitors can visually recognize websites that haven't been touched in the last 3-5 years. And they area scared of them
and will quickly move on to a nicer and prettier website offered by someone else. It's similar to watching a movie in black and white vs. watching it in color. People are
intuitively running away from any old technology, unless it's a beautiful vintage car. So if your website hasn't been updated recently, that's your first order of business.
You would want to start with a professional logo and a slogan. This is also where you pick your primary colors and font for your limo company.
Basically, you want to make sure that your entire presentation looks very professional and having uniform colors and fonts that complement your logo is half the battle.
Your slogan could be something as simple as "the best service in your local area" but it should really denote your values and what makes you different (for example: "We go the extra mile")
It makes sense to add pictures of your local area (your local landmarks or city views) as they are familiar to your customer and instill trust. This should be followed
by professional looking pictures of your fleet. You might want to use sliders to give website visitors a variety of pictures and videos without having them scroll.
Most website visitors hate to scroll and they hate to click to see another page and they can't stand back buttons on any website. They want to see things instantly and effortlessly. Don't you?
Your pictures should also contain your unique value proposition (for example: we are punctual. If we are late, the ride is free; or if you are competing on price,
you would write down your price offer, online discounts or add-ones that are included in price e.g. tolls, gratuities, newspapers, water etc).
If you compete with Uber, you need to tell your prospects why you are better than Uber (example: no surge pricing, safe vehicles,
verified or drug-tested drivers, personal touch etc). They should also have a clear call-to-action (for example: Reserve Today, Call Now or if you are more of a taxi service: 10% OFF with online booking)
Remember, your new limo website is for new conversions, not your regular customers.
This is probably the most used feature of any modern limo website. Your potential customers love to browse prices and
will use it to compare you with your competitors. There is nothing better than giving them a real price estimate based on their pickup and dropoff points.
They also expect a nice price layout complete with the image of the vehicle next to the price, along with the number of bags and passengers that can fit in the vehicle.
The best limo websites have simple and easy reservation forms with basic but important information, such as flight numbers, number of passengers and number of bags.
You don't want to lose a newly converting customer with a "30-minute long" reservation form. Many potential prospects will give up, overwhelmed with the amount of information you are asking them to fill!
The best limo websites will have a real-time follow-up after the reservation is made: the website visitor gets an instant text message and an email with the trip confirmation. Consider adding SMS/Text reservations
to your website, as it would attract Gen X and Gen Z customers who love texting and expect businesses to text them back.
It truly helps to add reviews and testimonials on your limo website. Ideally these would be from verified third-party sources like Yelp and Google Reviews,
but if you don't have those, you can add another slider with customer testimonials and their names and pictures. This is where you regular limo customers telling
everyone else why your service is special. Keep in mind that even if you have a few bad reviews on Yelp or Google, it still pays to add them to your limo website
because your new customers would likely expect and understand a few mediocre reviews (but they will not understand many bad reviews).
Limo customers expect you to have your own limo app, so that they can add your logo (icon) on their iphones and Android phones. Some might
not use your limo app (specially if they are older) but they want to see your QR code and your limo app on your new limo website, because it builds your
standing in their eyes and shows them that you care about technology and about staying on top of things. When you go to the airport, do you prefer to be driven in a riksha or a Mercedes?
Same thing with your new converts - they care about how you use technology. So the best limo websites will show images of your own custom-built limo app and links to your limo app on the app store.
Logo and slogan
Authentic images instill trust
Unique value proposition
Automated quotes
Reservation forms
Reviews and Testimonials
Limo App
About Us Section
Your history, company description and the logos of limo associations (NLA and state chapters) and local chamber of commerce all help in creating a
fantastic image of your company. You might also want to include your charitable causes (local hospitals, non-profits and charities) and even your employment standard and practices, your corporate
philosophy and social responsibility. It's not always about money - new limo customers like to be associated with an ethical company or at least one that cares about its local area or ethical causes.
Yes. You should always have your phone number prominently displayed next to your logo. Why? It's pretty simple -
many limo customers are older people and still prefer to use phones and they like if you
have their local number with their local area code. You should include a toll-free number for customers who don't use cell phones.
Best limo websites also try to connect with international customers. They might have a "web-call" feature which allows
international clients to make a free web call from your website to dispatch, thereby saving them expensive international calling fees. If you are targeting Chinese, Japanese, Spanish, French, Italian or Portuguese speaking
clients, consider having your website in those languages (German, Dutch or Scandinavian clients are usually fine with English-only websites). Consider adding free international texts to your limo app
so that they can text you for free at the US airport. It also helps to add your Skype (or Viber) username on your limo website.
Although it will not be used often, it shows that you care about your international customers and they will appreciate it. If a lot of your clients come from specific countries, consider
building a separate website just for that country with their local phone numbers and local marketing campaigns.
Consider setting up a VIP club or a similar reward system on your limo website so that you can entice future customers into becoming regulars.
You would offer discounts, vouchers (never coupons), or loyalty points to any customer who wants to become a regular. Unless your focus is strictly on transporting very rich clients
to private airports, you can benefit from your own loyalty and rewards program. Your customers are likely collecting airline points anyway. Why shouldn't you do the same and offer them
what's tried, tested and works?
Intice your customers to give you their email address (perpahs offer additional discounts when they join). Mailing lists are still the most powerful internet marketing tool.
You can send them regular monthly promotions, special-events discounts, loyalty reminders or offers from your partners.
Your work does not stop with your limo website. A lot of your potential customers are browsing around and will soon forget about their visit to your website, unless your logo and unique value proposition
continue to follow them as they browse other websites. This is where Google Adwords' remarketing campaign comes in and hammers your brand in their brains. This will cause them to magically
click and convert in the next few days after their initial website visit. Adwords Remarketing campaigns can be dramatically cheaper than pay-per-click and they certainly payoff in the long run.
There are obviously thousand more little details we can add to this article, but we want to stay brief and deal with the most important aspects of conversion. Feel free to drop us a line anytime. We've built hundreds of limo websites and limo apps over the last 8 years but are always looking to improve.
If you have a new idea or if you feel like we've missed something important, contact us.
Phone number on a limo website?
International Customers
VIP Club
Mailing list
Adwords Remarketing
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